Press conference of the leading associations in the field of media regarding the ban on the advertising of medicines

03:00, 21 November 2014
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Press conference leading organizations in the field of media regarding the ban on the advertising of medicines. Participants: Igor Koval, Executive Director of the Industrial Television Committee; Ekaterina Myasnikova, Executive Director of the Independent Association of Broadcasters; Alexey Pogorelov, General Director of the Ukrainian Association of Press Publishers. The leading associations media: Television industry Committee, Independent Association of Broadcasters and the Ukrainian Association of Press Publishers are concerned about the inclusion of plans concerning the prohibition on the advertising of medicines in the Draft Coalition agreement of the Verkhovna Rada of Ukraine of VII convocation. A ban on the advertising of medicines is not constructive step to solve the uncontrolled consumption of drugs by the population, and also to make them cheaper, that will not be good either for consumers or for the media. Organizations oppose the adoption of such changes and to appeal to the participants of the coalition process with a request for the deletion of paragraph ban on the advertising of medicines from the text of the Coalition agreement.

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