Expert explains why coffee giant Starbucks doesn't enter Ukraine's market

Kyiv's mayor promised Starbucks outlets would open in Kyiv.

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Yuliya Kovaliv, the head of the Office of the National Investment Council of Ukraine, says that products of the coffee giant Starbucks are quite expensive for Ukrainian consumers.

"It's more complicated with Starbucks. Media outlets have already reported several times about its entry into the market, and [Kyiv's] mayor has also announced this. But later Starbucks said it would not come onto the Ukrainian market," the Ukrainian economic news outlet Ekonomichna Pravda quoted Kovaliv as saying.

According to her, based on competition that exists today, Starbucks products are quite expensive for consumers.

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"To date, there are no clear time frame and visions for [Starbucks] to enter the market, but if we look at the Ukrainian market, it is clear that it is not big for the company," she said.

As UNIAN reported earlier, Kyiv Mayor Vitaliy Klitschko pledged Starbucks outlets would definitely open in Kyiv. Klitschko said he, as mayor, was doing everything to attract more foreign companies to the Ukrainian capital.

UNIAN memo. Starbucks Corporation is an American coffee company and coffeehouse chain. Founded in Seattle, Washington, it operates 28,218 locations worldwide as of 2018.

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