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Ukrainians are expected to spend UAH 340 ($13) more on the average this year than in 2018.
Three-quarters of Ukrainians are planning to celebrate Valentine's Day in 2019 and spend UAH 1,440 (US$53) per person on the average on this day.
On the average, Ukrainians are expected to spend UAH 340 ($13) per person more this year than in 2018, the TV news service TSN.ua reported on February 11.
It is noted that a third of women are willing to spend more time together with their partners as a gift. They also prefer flowers, jewelry, and perfumes. In turn, men choose more practical things, namely electronics, clothes, underwear, and money.
The expenses of men for this holiday across the world are twice as high as those of women, except for Germany and Sweden, according to a survey.
According to MarketWatch, while more than 60% of American adults planned to celebrate the romantic holiday a decade ago, today only about half (51%) expect to treat their sweethearts or themselves, according to the National Retail Federation's latest Valentine's Day spending report. And the number of shoppers showing the holiday some love has been trending downward for 12 years.
This aligns with a recent Swagbucks report that found most surveyed Americans (87%) admit that Valentine's Day is not the time when they spend the most money on their significant other. In fact, most of them (47%) plan to cap their Valentine's spending at $99, and 51% don't expect their partner to drop more than $99 on them, either.