Vodafone strikes branding agreement with Russian group MTS in Ukraine

MTS Ukraine has officially been rebranded to Vodafone, the Ukrainianiphone online portal reported from today's briefing of the company leadership in Kyiv.

!!!!!!!!!!!!!!!! UAA1 !!!!!!!!!!!!!!!

Ukraine's Vodafone is completely switching to standards of a British mobile operator, while the two operators have signed an agreement on enhanced strategic partnership oin the Ukrainian market, read the report. 

The move to adopt the Vodafone brand may help MTS in Ukraine, given MTS’s Russian ownership, The Financial Times reported earlier on Thursday ahead of the official announcement.

In anticipation of questions about using its well-recognized name in the war-torn country, Vodafone carried out extensive due diligence about the agreement, according to one person familiar with the deal, according to the Financial Times.

Stefano Gastaut, CEO at Vodafone Partner Markets said today that the company will contribute to providing better services for the Ukrainian customers, Ukrainianiphone portal reported.

!!!!!!!!!!!!!!!!!!!!!!!! UAA2 !!!!!!!!!!!!!!!!!!!!!