lifecell / video lifecell.com.ua
Ukrainian mobile operator Astelit announced rebranding and changed its life:) brand to lifecell, consonant with its owner's brandname Turkcell, the company's press service reported.
According to the statement, such rebranding aims to bring Astelit closer to the company's shareholder, while highlighting the connection between them.
In addition, as part of the rebranding, the corporate colors of the parent company will be used – blue and yellow, according to the report.
Read alsoTurkcell completes acquisition of life:) mobile operator in UkraineIt is also noted that the company plans to focus on the corporate market, saying its target audience has expended to include a category of users with considerable customer experience, knowledge of modern technologies and expectations of high quality service.
Astelit said it would continue positioning itself as a multifunctional and universal operator for all subscribers, connecting a broader category of Ukrainian customers.
UNIAN memo. Entering the Ukrainian market in 2005, Astelit has created a mobile communications network under life:) brand, which covers the territory populated with over 98% of Ukrainian citizens.
In May 2015, Astelit launched its commercial 3G+ network in Ukraine supporting the maximum data speed of up to 63.3 Mbps.
The number of subscribers reaches over 13 million people.
Astelit's sole shareholder is Turkish mobile phone operator Turkcell.