Eurovision.tv
The Public Broadcasting Company of Ukraine and the European Broadcasting Union, today revealed the much-anticipated theme of the 2017 Eurovision Song Contest to be held in Ukraine, "Celebrate Diversity," according to Eurovision.tv.
Both the slogan and artwork of the event give an insight into Ukrainian culture and a hint at what might be to come when fans visit Kyiv in May, Eurovision.tv reported.
Celebrate Diversity is the central message for this year’s event and is complimented by a creative logo design based around a traditional Ukrainian bead necklace known as Namysto. More than just a piece of jewellery, Namysto is a protective amulet and a symbol of beauty and health. It is made up of many different beads, each with its own design and celebrates both diversity and individuality.
Executive Producer for UA:PBC Victoria Romanova said: "The logo cleverly combines traditional and modern elements, reflecting Ukrainian society and the main leitmotif of Eurovision 2017 in Kyiv."