Photo from UNIAN
A modular brand book is yet to be developed that will become a kind of unified voice of Ukraine around the world.
The Cabinet of Ministers of Ukraine approved the country's brand, "Ukraine NOW UA", developed jointly with experts to become the base for Ukraine's presentation across the world.
Prime Minister Volodymyr Groysman presented the corresponding decision on Thursday.
"The Government and Ministry of Information Policy team have along with experts been working on the creation of the "Ukraine NOW" brand. The work is now completed. It will be Ukraine's brand in the world," Groysman said, according to an UNIAN correspondent.
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The brand logo is designed in a way to be easily used not only for presentations and information products, but even as a sticker on anything from travel bags to buses and planes.