The song by a unique Ukrainian band DakhaBrakha, “Sho z-pid Duba” (Under the Oak), was used as a soundtrack in a commercial for a football legend David Beckham’s grooming brand House 99.
On January 9, the commercial premiered online, starring Beckham himself and other male models.
Commenting to Karabas Live on DakhaBrakha’s involvement, band manager Iryna Gorban said that the ad’s creators had initially planned to use the fragment of this track in their work.
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A football star David Beckham founded his own brand House 99 offering 21 skin, hair, beard and body products, all created, tested and approved by Beckham himself, according to HarpersBazaar.