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"The Story Lab Ukraine was announced by Story Lab global president Michael Iskas and Julia Karpushina, CEO of Amplifi Ukraine," the portal said.

Amplifi is the media investment division of Story Lab's parent company, Dentsu Aegis Network.

Story Lab's Ukrainian branch will be spearheaded by Iliya Rzhondkivsky, who will become MD, and Pavel Cherepin, who takes up the position of development director.

Read alsoTourism becomes key topic of Kyiv Investment Forum 2017Both have a prior connection to the Story Lab brand, having previously worked for Dentsu Aegis Network as head of sponsorship and content director, respectively.

"Ukraine is a growing market and is becoming a more and more influential part of the CEE region, with a variety of formats and series being produced and sold locally," Iskas said. "We look forward to developing our offering and growing our partnerships with local producers, broadcasters and brands."

The Story Lab is a global investor, producer and distributor of premium entertainment content, it is headquartered in London, the United Kingdom.