The winner of the 2017 Eurovision Song Contest creative concept pitch has been chosen. These are two Ukrainian creative agencies: Republique and Banda Agency, that have together created “Re Design Team” company specially for this project, according to Esctoday.
The National Television Company of Ukraine as the Host Broadcaster of the Song Contest 2017 together with representatives of the European Broadcasting Union chose the concept of these two companies from among 23 ideas provided by 11 top national creative agencies willing to participate in the pitch.
The two finalists of the pitch, Republique and Banda Agency, joined their efforts for the further development of the logo and slogan ideas.
When their idea for the 2017 Eurovision creative concept was shortlisted, Mr. Dmytro Basov (Art Director of Republique) commented: "This contest is about friendship, unity, the fact that we are all different and can enrich one another. It is a boost for us as a country, and winning this pitch would become a boost for us as an agency."
The creative concept itself will be presented in January 2017.
As a reminder, the capital city of Ukraine will host the 62nd Eurovision Song Contest in spring. 43 countries have confirmed their participation in the Contest. Such a record number of participants repeated only twice in the history of Eurovision back in 2008 and 2011. Victoria Romanova and Oleksandr Kharebin have been approved as the Eurovision 2017 Executive Producers.
Read alsoPoroshenko on Year of English in Ukraine: Knowledge of foreign language opens new world for UkrainiansThe Eurovision Song Contest Reference Group is the Executive Expert Committee controlling and guiding the Eurovision Song Contest. It defines the general policy of the ESC and supervises the preparation of the upcoming Contest, in particular it approves the overall brand identity of the Eurovision Song Contest.
The Eurovision Song Contest will be returning to the majestic Ukrainian capital for the 2nd time in Eurovision history.
The 2017 Eurovision Song Contest is scheduled to be held on May 9, 11 and 13 at the IEC in Kyiv, Ukraine