"Ukraine NOW": Cabinet approves country brand
The Cabinet of Ministers of Ukraine approved the country's brand, "Ukraine NOW UA", developed jointly with experts to become the base for Ukraine's presentation across the world.
Prime Minister Volodymyr Groysman presented the corresponding decision on Thursday.
"The Government and Ministry of Information Policy team have along with experts been working on the creation of the "Ukraine NOW" brand. The work is now completed. It will be Ukraine's brand in the world," Groysman said, according to an UNIAN correspondent.
Read alsoPoroshenko: Russia wanted to split Ukraine into several parts in 2014It is assumed that a modular brand book will be developed based on the brand, to become a kind of a unified voice of Ukraine around the world.
The brand logo is designed in a way to be easily used not only for presentations and information products, but even as a sticker on anything from travel bags to buses and planes.