REUTERS

The new rules came after a two-month-long consultation process that saw Facebook launching a big advertising campaign in support of its Free Basics program, which runs in more than 35 developing countries, according to Reuters.

The program offers pared-down Internet services on mobile phones, along with access to the company's own social network and messaging services, without charge.

The service, earlier known as internet.org, has also run into trouble in other countries that have accused Facebook of infringing the principle of net neutrality – the concept that all websites and data on the Internet be treated equally.

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Critics and Internet activists argue that allowing access to a select few apps and Web services for free would put small content providers and start-ups that don't participate at a disadvantage.

On his Facebook page, Chief Executive Mark Zuckerberg wrote, "Connecting India is an important goal we won't give up on, because more than a billion people in India don't have access to the internet. We know that connecting them can help lift people out of poverty, create millions of jobs and spread education opportunities."

Free Basics is part of Facebook's ambition to expand in its largest market outside the United States. Only 252 million out of India's 1.3 billion people have Internet access.