On July 7, Ukraine will celebrate the International Day of the Dnipro River, the third largest river in Europe. On this day, the EU-funded "European Union Water Initiative Plus for the Eastern Partnership" (EUWI+ East) project will summarize the results of a social media campaign for the prevention of phosphate pollution in the Dnipro River basin that it supported since the beginning of June.
Initiated by the Ministry of Ecology and Natural Resources of Ukraine and State Agency of Water Resources, with the support of EUWI+ East, the campaign aimed to promote the use of phosphate-free (P-free) detergents in order to prevent the "blossoming" of algae in the river, EU Neighbours reported.
During the campaign, a number of infographics were distributed in order to show the process whereby detergents containing phosphates act as a "fertilizer" for the blossoming of algae in the river. The EUWI+ East project has also developed a cartoon showing the impact of phosphate pollution on the water quality and biodiversity of the river.
As part of the campaign, a contest entitled "My favorite laundry detergent – without phosphorus compounds" was launched in order to collect information and create a list of recommended P-free detergents.