One new project aims to do this - by helping primary school children learn through literature. Servicemen have asked for books to help pupils learn more about their country and culture, Ukraine Today reports.
Oleksander Golovko, Mykolaivka resident: "I don't know who wants to become whoever, I want life to be normal."
His 15-year-old daughter Vika has very strong opinion on the matter.
Vika Golovko, student: "No I do care. I want to be Ukrainian. I am Ukrainian. And we are all Ukrainian. Our country is the best. I really love Ukraine. I was born Ukrainian and I will dies Ukrainian. I will never betray my country."
Even if public attitude is more nuanced in areas which were recently under the control of militants, analysts from European think tanks predict, that pro-Russian sentiment will only lose ground the longer the conflict in drags on.
See unian.info’s video section for more of the latest news from Ukraine in video from Ukraine Today, Ukraine’s 24-hour English-language news channel.