A British man has been appointed as the new caretaker of an Australian tropical island, a six-month position described as "the best job in the world", BBC reported.
Ben Southall, 34, a charity fundraiser from Petersfield, Hampshire, emerged from a field of some 35,000 applicants.
His new job requires Mr Southall to live and report from Hamilton Island, on Queensland`s Great Barrier Reef.
The process gave a global profile to Australian tourism, which has gone into decline amid the worldwide recession.
Mr Southall was chosen from among 16 finalists "competing" for the A$150,000 (£73,500; $110,000) position.
He was named as the successful candidate in a reality TV-style ceremony by Tourism Queensland.
Mr Southall, who was congratulated by his vanquished rivals as his name was announced, will now begin the arduous task of preparing for life alone on the picture-perfect island.
As well as the salary, the post of "caretaker" at Hamilton Island comes with a three-bedroom beach home, a swimming pool and golf cart.
The job description also requires Mr Southall "to explore the islands of the Great Barrier Reef, swim, snorkel, make friends with the locals and generally enjoy the tropical Queensland climate and lifestyle".
As a thoroughly modern caretaker, Mr Southall will also be expected to report back to Tourism Queensland and the world via blogs, a photo diary, video updates and interviews.
He was chosen after the finalists spent four days on Hamilton Island undergoing an rigorous selection process involving snorkelling, BBQs, and time at a spa.
The finalists also had to demonstrate their blogging abilities, take swimming tests and sit through in-person interviews.
The BBC`s Nick Bryant, in Sydney, says Tourism Queensland deliberately chose to launch the campaign back in January, in the midst of the northern hemisphere winter, but did not expect anywhere near the global response.
Web users viewed the online job description from almost every country, save North Korea and a few African states, our correspondent reports.
Applicants came from over 200 countries.