Avatar’s enormous budget may well be worth it, according to CNN. The James Cameron 3D adventure flick, opening tonight at midnight, has already sold out hundreds of showtimes across the country, according to online ticket-seller Fandango.

The fantasy film, which has received mixed early reviews is besting this summer’s science fiction favorite “Star Trek” in advance sales.

According to a survey of ticket buyers conducted by the website, 70% of folks claim they don’t care about the film’s reported $300 million budget.

A bold 37% of the men surveyed said they plan to take a date with them to see the movie this weekend. Good luck to them.

Early interest in the film has skewed significantly towards a male audience. On Wednesday, MovieTickets.com said that 78% of "Avatar" advance ticket buyers were male, according to The Hollywood Reporter.

By Jo Piazza, CNN